When Glassdoor users see that an employer responds to reviews, 80% of them agree that it improves their perception of that company. It’s not enough to just read your brand’s reviews. Once brands connect their Glassdoor profiles in Sprout, they can evaluate their ratings and reviews with ease and collect feedback alongside other business reviews from Google My Business, TripAdvisor, Facebook Reviews. The latter gets honest, constructive insights that they can use to further shape their employer branding strategy. The former group gets the inside scoop through first-hand employee experiences. Reading Glassdoor reviews is mutually beneficial for both job seekers and companies.

You wouldn’t let your other social media platforms go unmonitored and unchecked, and Glassdoor should be no different. Regularly monitor Glassdoor company reviews

It’s baked into our Reviews tool so social media managers, human resources and business leaders can unify their employer branding efforts with ease.Ĭheck out these 10 clever ways to leverage the integration, improve your Glassdoor presence and create a better place to work. Sprout Social helps power that effort with our Glassdoor integration. Given that 86% of job seekers are likely to research Glassdoor company reviews and ratings before applying, it’s critical for businesses to engage with that community and actively put their best employer brand forward. Glassdoor houses over 70 million reviews and insights on over one million companies, helping people make one of the most important decisions we can make for ourselves: where to work. Fortunately, in the digital world, a simple internet search surfaces consumer reviews about nearly anything, which help shape our decisions and impressions of businesses and brands. When the answers aren’t immediately obvious, we frequently turn to others for guidance. Day in and day out, people are making choices about what to eat, where to shop, what to watch and so much more.